 CopyCamp Brings Community Offline and Into the Newsroom
At a time when newspapers are trying to connect with their readers through article comments, social networks and other Web 2.0 tools, The San Jose Mercury News took a step in the opposite direction. They hosted their first CopyCamp, an "unconference" with readers where the agenda and discussions are determined entirely by those who show up. |
 Successful Circulation Strategies for Building the New Business Model
Wednesday, July 29, 2009 at 2 p.m. ET
The session will address the key findings of the 2009 edition of NAA’s Circulation Facts, Figures, and Logic study and examine how the evolving newspaper business model has impacted the strategy of marketing the newspaper to readers. |