Growing Audience - Bakersfield’s Financial Rigor Produces Ideas, Advertising Success

Innovation in Action Series: Bakersfield’s Financial Rigor Produces Ideas, Advertising Success

By Stacy Lynch | Posted on October 01, 2008

The Bakersfield Californian set out to improve product development odds by taking new views of the market and incorporating those insights into the development process. It established an “idea scorecard” with which to rate any new product idea.

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