Growing Audience - Denmarks Nordjyske Medier Intergrates Ad Sales, Editorial Production

Innovation in Action Series: Denmarks Nordjyske Medier Intergrates Ad Sales, Editorial Production

By Katherine Goldstein and Paul Berger | Posted on March 01, 2008

“Nordjyske Medier Integrates Ad Sales, Editorial Production” outlines how one of Denmark's oldest newspapers transformed their financially failing organization into a profitable one -- increasing revenue from $54 million to $100 million in just six years and emerging as a cutting-edge media company.

The study demonstrates how sales and editorial staffs can be retrained quickly to operate across a range of media platforms including newspapers, TV, radio and online. The tough competition from TV, national and international newspapers, and free newspapers eventually forced the company to dramatically change, resulting in the merger of its four divisions (newspaper, weekly newspaper, television and radio) into one team capable of selling across all media to all clients at any time.

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