Growing Audience - Ill Winds: Newspapers in Roanoke Va., and Lancaster, Pa., Use Tech to Cover Tragedy

Innovation in Action Series: Ill Winds: Newspapers in Roanoke Va., and Lancaster, Pa., Use Tech to Cover Tragedy

By David LaFontaine | Posted on October 01, 2007

The Roanoke (Va.) Times covered the shootings at Virginia Tech; the Lancaster (Pa.) New Era covered the shootings at an Amish grade school. They used online multimedia resources to expand their coverage in ways that both told the story better and served their communities. Covering an international crisis that happens in your backyard – if you do it well and respectfully – can be a way to bind a paper and its community together. The national attention can also lift your paper’s profile and bring in new readers.

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