Innovation in Action Series:
Innovation In Action: Part 2
Posted on March 01, 2007The media landscape is changing as more disruptive innovators enter the digital space and the media consumption habits of our audience shifts. As the incumbent leaders in the market, newspapers can maintain their competitive advantage if they engage new thinking about ways to grow audience share across a variety of market segments. A successful strategy includes a combination of long-term growth strategies with short term rapid prototyping, all executed with a commitment to innovation and a willingness to take risks.