Growing Audience - Innovation In Action

Innovation in Action Series: Innovation In Action

As newspapers try to reverse the years of slow decline of their core product, new thinking about how to grow audience share across a variety of market segments is essential. Improvements to the traditional newspaper alone will not be enough to engage new audiences or those marginal readers on the precipice.

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.