Growing Audience - Schibsted A Model for Global Innovation

Innovation in Action Series: Schibsted A Model for Global Innovation

By David LaFontaine | Posted on December 01, 2007

Schibsted Media, a Norwegian media conglomerate, has grown the company’s earnings by 28 percent with its Web business responsible for nearly 50 percent of their revenue. They have earned acclaim from Harvard Business School as a shining example of how to conduct business on the Web. This Innovation in Action case study shares their holistic and progressive business strategy regarding the growth of their product portfolio, their early push into breaking news video and mobile platforms, and their specific practices to assess the marketplace and, when appropriate, purposefully create new products to cannibalize their existing ones and maintain their market share. Read more about how this media company poses an Internet-centric corporate strategy, yet in no way assumes print is dead.

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.