Growing Audience - The Shelby Star

Innovation in Action Series: The Shelby Star

By Dave LaFontaine | Posted on August 01, 2007

The (Shelby, N.C.) Star is a small-circulation daily in an economically challenged area that is experimenting with many cutting-edge audience-building strategies. Stories are not permitted to run longer than 12 column inches or jump to an inside page. For less than $2,000, the Star has equipped its reporters with high-tech cellphones that allow them to wirelessly beam in stories, still pictures, audio and video.

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

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