Horizon Watching: Strategic Imperatives:
Adopting a Multimedia Mindset
By
Wendy Zomparelli, Kannon Consulting
|
Posted on August 01, 2007
WHAT IS IT AND HOW TO GET IT
The jitters are understandable.
The newspaper has been the most successful mass medium in history, both in terms of audience reach and profitability. While the newspaper remains the dominant medium in virtually all U.S. markets, paid circulation and profit margins are slipping.
That’s enough to make any owner, investor or employee nervous.
Yet the overwhelming consensus of observers inside and outside the industry, both in the U.S. and abroad, is that newspaper companies are well-positioned – perhaps better positioned than any competitor -- for success in the digital epoch.