Growing Audience - 10 Strategic Imperatives for a Shifting Media Market

Horizon Watching: Strategic Imperatives: 10 Strategic Imperatives for a Shifting Media Market

There is no doubt that the pace of change in the media business has accelerated. The digitization of content, low barriers to entry for content publishers and ubiquity of broadband networks is transforming the marketplace much faster than many would have predicted even five years ago.

NAA’s Board Committee on Industry Development (BCID), since 1999, has been tracking media trends as part of its Horizon Watching Initiative, and offering strategy recommendations to help newspapers position themselves for the future.

In January 2006, the BCID met to discuss a revised and expanded set of strategic imperatives for newspapers. Throughout this year and next, the committee will drill down on each imperative, flesh out strategy implications and identify media companies that currently execute each of the recommended approaches.

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.