Growing Audience - Reducing Frequency: A Strategic Framework

Leadership Strategy: Reducing Frequency: A Strategic Framework

By Mark Toner | Posted on February 24, 2009

Once a given, the notion of a daily newspaper is becoming far less of one. Over the past year, dozens of newspapers have announced plans to scale back frequency by one or more days a week, and the pace of such plans has accelerated. In Reducing Frequency: A Strategic Framework, NAA examines how publishers have used shifts in frequency as a market-specific tactic -- and as part of broader strategic initiatives. The white paper explores potential benefits, downsides and alternatives to frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision.

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.