Growing Audience - Report: A New Approach to Product Development

Product Development: Report: A New Approach to Product Development

By Clark, Martire & Bartolomeo, Inc.

The newspaper industry is undergoing a period of profound transition. Daily newspapers can still rightfully make the claim of being the last mass medium, able to reach a majority of adults in their markets with one or two issues; nevertheless, circulation and readership of the core product are declining, and new, more complex business models are emerging. These new models will be based not on a single core product, but on a growing portfolio of products that are managed to better meet the needs of both consumers and advertisers.

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

| View all Headlines |

Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.