Growing Audience - How to Leverage Social Media for Audience and Revenue Growth

Past Webinars: How to Leverage Social Media for Audience and Revenue Growth

Wednesday, August 27, 2008, 2 p.m. Eastern

Newspaper audiences are already getting what they need from each other in ways that challenge newspapers’ traditional revenue streams: They are selling to each other on Craigslist, they’re making local connections through the “Neighborhoods” applications on Facebook, and they’re getting restaurants reviews from each other on Yelp. But social technologies also present opportunities for newspapers to listen to, talk with, energize, support, and embrace audiences and their ideas. In this Webinar, newspaper publishers will learn:

How social media fits in with newspapers’ larger business strategy
How newspapers can evaluate and execute a social media strategy
How other publishers are succeeding and failing in their social media initiatives

Featured Presenter:
Sarah Rotman Epps, Analyst, Forrester Research

Sarah serves eBusiness & Channel Strategy professionals in the media and entertainment industries. Specifically, she helps publishers define and optimize their business strategies for their digital channels. Her research focuses on changing consumer behavior, changing advertiser demands and how publishers can adapt to grow revenue profitability online. Sarah’s research has been quoted in The Wall Street Journal, The New York Times, The Financial Times, MarketWatch, and industry publications such as Adweek. She graduated magna cum laude from Harvard University with at B.A. in visual and environmental studies.

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.