Growing Audience - Local Search: Strategies for Audience and Revenue Growth

Past Webinars: Local Search: Strategies for Audience and Revenue Growth

Monday, September 22, 2008, 2 p.m. Eastern

After much experimentation, newspapers are finding ways to serve smaller advertisers online, some through enhanced local search capabilities, some through SEO services and others through interactive business directories. This Webinar will explore two successful models for capturing non-traditional advertisers, one from a small-market newspaper and one from a larger market organization. For background on local search and directory strategies, download NAA’s new report Local Search: Strategies for Audience and Revenue Growth.

Speakers:
Sara Wilhelm, Vice President of Sales & Business Development, Mediaphormedia:

Mediaphormedia is the award-winning interactive and software division of The World Company, a media company headquartered in Lawrence, Kansas. Most recently, Wilhelm served as the Corporate Director of Sales & Advertising for The World Company which included oversight of its print, television and interactive advertising sales divisions. She has experience in sales management, staff development and training, and interactive product sales and development - such as LawrenceMarketplace.com - an award-winning local search and business directory site. During her tenure with The World Company, Wilhelm has held positions in both sales and management for The Lawrence Journal-World (LJWorld.com) where she restructured the entire sales operation and overhauled the sales training curriculum. Wilhelm was also a leader in the sales convergence effort between the newspaper and cable sales teams. Wilhelm has a B.A. in Journalism from the University of Kansas.

Mark Robertson, Search Evangelist, Freedom Interactive

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.