Growing Audience - Online Video Advertising: Where, When and How to Maximize Revenue

Past Webinars: Online Video Advertising: Where, When and How to Maximize Revenue

Thursday, July 17, 2008

Online video advertising is growing and changing-that much is clear. What's less clear for newspaper companies is how to leverage this new medium to increase revenue. According to a 2008 Borrell Associates local online revenue survey, which studied more than 3,000 local Web operations, video is the fastest growing segment of local online advertising. Many newspapers commanding this space in their local market, but there is plenty of room to grow. This event will include the latest information from Borrell Associates on the projections for online video advertising growth.

Speakers:
Peter Conti, Senior Vice President, Borrell Associates, Inc.
Joe Laszlo, Director of Research, Interactive Advertising Bureau

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

| View all Headlines |

Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.