Growing Audience - User-Generated Content: Zeroing in on High Potential Opportunities

Past Webinars: User-Generated Content: Zeroing in on High Potential Opportunities

Wednesday, July 23, 2008

Awareness for newspaper user-generated content (UGC) offerings (blogs, photo sharing, user comments, etc.) is still relatively low, but the opportunity for UGC to drive Web site usage is very high according to a new NAA study. The study of consumers in five markets sheds light on which applications hold the most promise for engaging various audiences and the enhancements consumers would like to see that would increase their usage of an loyalty to newspaper Web sites. This Webinar will provide key findings and recommendations from the UGC study.

Speakers:
Greg Martire, Managing Partner, Clark, Martire & Bartolomeo
Ted Stasney, Market Development Director, Tampa Tribune

More Latest Reports and Submissions

Reducing Frequency: A Strategic Framework — In this white paper NAA explores potential benefits, downsides and alternatives to publishing frequency shifts, and offers guiding questions to help evaluate the factors driving such a decision. Read More
The Online Paid Content Debate — Newspaper companies are taking a serious look at whether they should be charging Web users to read the newspaper's valuable online content. Read More
Marketing that Moves the Needle — Learn how marketing executives across the US and Europe are successfully implementing marketing ideas and intiatives to drive audience and revenue growth during these challenging times. Read More
Washington Post's Wine Network Engages, Pays Off — The Washington Post’s TastePost, an online and offline club and network, is engaging members around local passions – wine and food. Read More

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.