Growing Audience - Successful Circulation Strategies for Building the New Business Model

Upcoming Webinars: Successful Circulation Strategies for Building the New Business ModelNAA's 2009 Circulation Facts, Figures & Logic

Wednesday, July 29, 2009 at 2 p.m. ET

The session will address the key findings of the 2009 edition of NAA’s Circulation Facts, Figures, and Logic study and examine how the evolving newspaper business model has impacted the strategy of marketing the newspaper to readers.

Newspapers have shifted their resources to acquire longer retention subscriptions and reduce overall subscriber churn while improving operating efficiencies. The expectations of the reader contributing a greater share of revenue and subsequent pricing actions are documented along with customer service performance measurements at a time when newspapers are outsourcing key support functions while expanding distribution alliances.

The 2009 Circulation Facts, Figures & Logic captures data provided by more than 400 newspapers and provides more than a decade of trend information on circulation sales, service, and distribution performance. The study has provided the standardized performance measures and trend analysis that newspaper executives use for benchmarking, budgeting and strategic planning. The 2009 edition of the study documents changes in subscription sales strategies, subscriber retention data by sales source, the impact of scan based trading on single-copy sales, and an in-depth look at other aspects of newspaper marketing from distribution zoning capabilities to customer service metrics.

This Webinar is free to NAA Members.

To sponsor this Webinar contact Kevin McCourt.

Speaker

John Murray, Vice President Audience Development, NAA

Register Now!

More Latest Reports and Submissions

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Audience PlanBook

Audience Planbook Cover Q1/09 The Audience Planbook is designed to provide newspaper executives with the practical tools they need to develop a successful audience strategy, and manage a portfolio of products that makes money now – and in the future.

This “living document” is updated quarterly and is designed to spark discussion on the topics of how best to build and delight our audience base in the midst of a transforming industry. Go to the Growing Audience blog to post commentary.