WEBINAR: Understanding Need States:
Understanding Need States: Webinar Presentation
Who will benefit from this Webinar? Newspaper company managers and executives, broadcast news directors, advertising executives, media planners, media researchers, public relations professionals, digital news site creators and managers.
What is the value for you? The ideas presented will explain people’s communication needs and allow you to better design news and advertising products people want, when they want them, with the media features they want. Based on exhaustive research and practical application of research findings, the Media Choice Model is a guide for media professionals who must find their way through the new media landscape.
What are the goals of the Webinar? Goals for the presentation will be: to explain the fundamental structural changes taking place in media today to describe the reasons behind the shift in power from media producers to media consumers to show how the Media Choice Model may be applied in the news business to explain and predict the media behaviors of consumers. to offer new perspectives on how to conduct research, how to think strategically about consumers, and how to leverage research knowledge to address real-world problems and opportunities.