Segmentation Groupings: Hispanic Media Resources

Portada Online Portada seeks to increase knowledge about the U.S .Hispanic and Panregional (Spanish-speaking world) media,advertisingand content markets and to improve the performance of marketing professionals, media buyers, publishers, PR professionals and researchers.

Pew Research: Latinos Online (Mar 07)
Why Spanish is Here to Stay (Jan 06)
Hispanic Newspapers
Concepts for Developing Spanish-Language Web Pages (Spring 05)
NAA Fusion: Opening New Publishing Doors (Spring 05)
Sampling Pioneer Efforts (Spring 05)
Advertising Dollars Targeting the Hispanic Market (Jan 05)

NAA Report: The Latino Target: Strategies for Engaging The Hispanic Market
Newspapers across the country are beginning to develop products to attract an Hispanic population growing in size and buying power. Their success is mixed, but the stories all provide valuable insights. This digital report provides case studies from eight newspapers that have launched publications targeted at Hispanic audiences, from dailies to monthlies, in markets ranging from Dalton, Ga. to Los Angeles. Each case study includes details on market conditions prior to launch, the strategy behind each undertaking, the operational challenges of managing a non-traditional newspaper operation and the outlook going forward. The report also provides an overview of the Hispanic market in the U.S. and a list of additional resources (PDF – Federation ID required)

Q&A with Sergio Salinas, San Antonio Express-News (Nov 04)
Q&A with Anibal Torres, El Sentinel, Orlando (Oct 04)
Q&A with Armando Boniche, Miami Herald (Sept 04)

Other Ethnic Media Resources