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Resources
NAA Horizon Watching
Pew Internet and American Life Project
Media Center at API
Online Publishers Association
More Resources

Reports

Media Disintermediation
We Media
The Mainstreaming of Online Life
Consumer Trends
Ball State Middletown
Media Studies

Life-Stage Segmentation Profiles

About the Author

Amy Rabinovitz is a marketing consultant working with local businesses and firms that serve that sector. For over a decade she worked in the newspaper industry: marketing at the Houston Chronicle, establishing the sales and marketing presence for Houston Chronicle Interactive, creating and branding the Real Cities Network for Knight Ridder Digital, and working with corporate communications at Knight Ridder Corporate. She resides in Silicon Valley, writes a blog for local businesses, http://getrealmarketing.blogspot.com and is a frequent contributor and analyst for Classified Intelligence.

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© December 2007 NAA