WEBINARS

Audience Aggregation
Dave Daugherty, Vice President of Research, Gannett Corporate Research
Monday, October 23, 2006 2 p.m. EST
This one hour training session provided a primer on audience aggregation, and showed how one leading newspaper company has taken this concept to execution in their markets. Included in the presentation are ways to use audience aggregation for ad sales and planning, how to measure it, content and revenue strategies and results from markets that have used this strategic framework. This webinar has ended. Download the presentation [ppt].