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• NAA Federation Members: $99.00
• Non-Federation Members: $125.00
• Non-NAA Members: $250.00
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RECENT WEBINARS:
Check
back soon for more details on NAA’s upcoming Fall Webinars:
NAA’s Horizon Watching Webinar: Q&A on Creating a Multimedia
Mindset
Using Social Media to Create Viral Marketing Campaigns
SEE PAST
WEBINARS:
(click for presentation)
Mobile: A Growing Market for Growing Newspapers
October 30, 2007
Mark
Donovan, CMO and senior analyst at mobile research firm
M:Metrics, presents this Webinar with a focus on how newspapers can take
advantage of mobile technology to reach tech-savvy consumers, attract
advertisers and more.
Building World-Class Sales & Marketing
Capabilities
October 31, 2007
As advertisers’ options expand, deploying the very best sales force
in the market becomes a critical competitive advantage. Wendy
Zomparelli, Senior Consultant, Kannon Consulting and author
of the NAA Horizon Watching Report “Building World-Class Sales
and Marketing Capabilities,” moderates.
Digital Track
Audience Building Initiatives
September 20, 2007
What does it really take to build a loyal online audience for
your newspaper Web site? Prof. Rich Gordon of Medill at Northwestern
University has written a series of case studies for NAA showcasing both
operational excellence and initiatives that have successfully increased
audience for newspaper Web sites. These include building community through
the Web site of the Racine (Wis.) Journal Times, Morris Communications
and several others. Gordon will talk about these and other digital media
projects that are successfully driving loyal, local audiences and revenue
to newspaper Web sites.
 Speaker:
Rich Gordon,
associate professor at the Medill School of Journalism, Northwestern
University, directs the school’s graduate program in Web publishing.
For the 2006-07 academic year, he has taken on a special assignment as
director of digital media in education. He began his professional career
at the Richmond (Va.) Times-Dispatch, and later worked at The Palm Beach
(Fla.) Post and The Miami Herald, where he became the company’s
first new media director. In addition to teaching and research about
new media journalism, Rich has served as a consultant for the Newspaper
Association of America, Pulitzer Newspapers and Grainger Corp. He speaks
regularly to professional and industry groups.
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Audience Track
Horizon
Watching Webinar: Q&A on Achieving Strategic Alignment
Sept 26
Competitive forces are changing the way we do business, requiring us to
develop robust digital operations while maintaining our print newspaper
operations. Companies with strong organizational structures to support
their business strategy are in the best position to move swiftly to overcome
these challenges.
Moderator:
Wendy Zomparelli, Senior Consultant, Kannon Consulting,
and author of the “Achieving Strategic Alignment” report.
Speakers:
Richard
Beene, publisher of The Bakersfield Californian, will answer
questions on how they successfully created an environment that fosters
innovation by creating a new unit that focuses on analyzing research and
data to develop new products and platforms for readers and advertisers.
Joe DeLuca, Tampa publisher of The St. Petersburg Times,
will discuss that newspaper’s creation of a Department of Audience
Development, centralizing all marketing functions under one group, with
brand managers assigned to specific audience segments responsible for driving
content and promotions for that segment.
Print Growth Strategies
Wednesday, Aug. 29, 2007
All the buzz is about new product development and Web innovation, but
what about the core print product? Learn what small and medium-sized
newspapers are doing to reinvent the core in response to reader demands,
and how their circulation numbers are growing as a result. Speakers:
Keith Foutz; Bailey
Babney
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Newspapers' Win-Win Relationships with Retailers (Online)
Tuesday, August 21, 2007
Online shopping means so much more than transactions: For newspapers,
research and generating solid local business leads are an increasingly
important part of the mix. Newspapers can leverage deep local knowledge
and business relationships to benefit consumers in many ways. This Webinar
is based in part on the white paper "The Newspaper Online Shopping
Report: Online Relationships with Retailers," by Peter Krasilovsky,
Local Onliner blogger, program director for Kelsey Group and independent
consultant. The Webinar focused on how newspapers can position themselves
to take advantage of the company's strengths to connect consumers and
Peter Krasilovsky writes The Local Onliner blog, is program
director for The Kelsey Group and consults widely with local media and
directory firms on their interactive strategies. Krasilovsky's authoritative
views on new media trends have regularly landed him on television and radio,
as well as in newspapers and the business and trade press. In recent
years, Krasilovsky has been focused on providing better, more profitable
new media solutions for local media companies (newspapers, Yellow Pages,
search companies and portals). Krasilovsky is also a co-founder of Borrell
Associates Inc. and the founding director of the Kelsey Group's Local Online
Commerce program. Krasilovsky holds a B.A. in Liberal Arts from Sarah Lawrence
College and an M.A. in Communications Management from The Annenberg School
of Communications at The University of Southern California. He works
out of Carlsbad, California. This summer, Krasilovsky wrote "The Newspaper Online Shopping Report: Online Relationships with Retailers"
for NAA.
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When Professionals and Amateurs Converge
Wednesday, July 25, 2007
Professional journalists are now working side-by-side and competing with
bloggers and citizen journalists who provide their own brand of news
coverage and commentary. What does the emergence of "amateur"
journalists mean for journalism? How can the two co-exist to better serve
our audience? Learn how newspapers are formalizing the relationship between
the two to better serve and represent their communities. Kate
Marymont of the The News-Press and news-press.com in Fort
Myers, Fla., presented.
Newspaper Video: A Growth Guide
Tuesday, July 17, 2007
Online video is one of the fastest growing areas of the Web. Though some
television station Web sites have featured video for years, the advent
of YouTube and other sites has turned attention to this area like never
before. This Webinar focuses on how newspapers can effectively use video
to grow traffic and revenue by highlighting best practices as well as
online video advertising and how Web site visitors respond to it.
Richard Hernandez, Staff
photojournalist for the San Jose Mercury News presented.
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Driving Revenue: Best Practices from
Local Online Media
Wednesday, June 27, 2007
Newspapers continue to enjoy double-digit revenue growth from their online
operations, using a variety of sales strategies. Borrell Associates,
which conducts annual benchmarking studies for local online media, has
identified strategies and tactics from the best-performing online newspapers,
TV stations and other local media across hundreds of markets. Based on
an NAA best practices report, Borrell Associates CEO Gorden Borrell shared
success stories on sales strategies, organization and innovation.
Speakers:
- Gorden Borrell,
Borrell Associates CEO
Serving as CEO of Borell & Associates, Inc., Gordon has 27 years
of experience in local media. He started his career as a reporter with
The Virginian-Pilot, in Hampton Roads, Virginia. He pioneered interactive
ventures for the Pilot's corporate parent, Landmark Communications
Inc. In 1993, he conceptualized and helped establish InfiNet, an Internet
access and hosting company now owned by Gannett. Gordon served as vice
president of corporate development and international development for
InfiNet until 1996 and was vice president of new media for Landmark's
newspaper group until 2001. He is past president of the Newspaper Association
of America's New Media Federation and was a 2002 nominee for the organization's
Pioneer of the Year award. He is a guest columnist for the NAA and
the American Press Institute. Gordon holds a degree in political science
from Old Dominion University in Norfolk, Va.
- Laura Stinnett,
Online Sales Manager, Atlanta Journal-Constitution
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Make the Most of Your
Web Site with Search Engine Optimization
Tuesday, June 26, 2007
Do you know how to include keywords in headlines and articles to ensure
your Web pages receive high rankings in search engines? Do you understand
how accurately tagging content translates into greater Web exposure and
more readers? Stephan Spencer, founder of Netconcepts, provides key insights
on how to incorporate the concepts of SEO to make the most of your Web
site. In addition, Steven Evatt,
Senior Online System Administrator for The Houston Chronicle Houston
's chron.com, shares how their site became the number one news Web site
in Google News last summer, and number four year-to-date, a significant
accomplishment in a competitive news category. Concepts shared in this
one-hour training format benefit executives from small to large-sized
newspapers seeking to learn more about search engine optimization.
-
Stephan Spencer,
Founder & President, Netconcepts
Stephan founded Netconcepts, a web agency that specializes
in search engine optimization, in 1995. Clients include Home Shopping
Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI, to
name a few. Stephan is a frequent speaker at Internet conferences around
the globe. He is also a Senior Contributor to MarketingProfs.com, a
monthly columnist for Practical Ecommerce, and he's been a contributor
to DM News, Multichannel Merchant, Catalog Success, Catalog Age, and
others. View
a full biography on Stephan Spencer.
- Steven Evatt, Senior
Online System Administrator for Chron.com, The Houston Chronicle
Steven has been contributing to the growth of Chron.com since 2000.
He
currently manages the online servers, system design, system
configuration, system monitoring, and projects such as disaster recovery
and search engine optimization to help grow traffic and increase site
distribution.
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Life-Stage Segmentation: Using
Segmentation to Drive Strategies
Monday, November 6th, 2006
Many newspapers over the past several years have launched new products
targeted at 18-34 year olds. But which 18-34 year olds? Download
the presentation [pdf].
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Audience Aggregation
Dave Daugherty, Vice President of Research, Gannett
Corporate Research
Monday, October 23, 2006 2 p.m. EST
This one hour training session provided a primer on audience
aggregation, learning how one leading newspaper company has
taken this concept to execution in their markets. Included
in the presentation are ways to use audience aggregation for
ad sales and planning, how to measure it, content and revenue
strategies and results from markets that have used this strategic
framework. This webinar has ended.
Click here to see the presentation.
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New Product Development
Monday, October 9, 2006
Are you preparing to launch a new product at your paper? Have
you seen NAA's recent Growing Audience Report, " A New
Approach to Product Development" and have questions?
This webinar has ended. Download
the presentation [pdf].
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Understanding Needs States: How
Newspaper Companies Can Use the Media Choice Model to Increase
Viewers, Readers, and Profits
Monday, September 25, 2006
For newspaper company managers and executives, broadcast news directors,
advertising executives, media planners, media researchers, public relations
professionals, digital news site creators and managers. The ideas presented
explain people’s communication needs and allow you to better design news
and advertising products people want, when they want them, with the media
features they want. Based on exhaustive research and practical application
of research findings, the Media Choice Model is a guide for media professionals
who must find their way through the new media landscape. This
webinar has ended. Download
the presentation.
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Questions? Please contact Carolyn Valliere at 571-366-1033
or carolyn.valliere@naa.org. |
If you would like an e-mail notification of future Growing Audience
updates, please send e-mail to Sally Clarke at