Hispanic Media Resources
Portada Online Portada seeks to
increase knowledge about the U.S .Hispanic and Panregional (Spanish-speaking
world) media,advertisingand content markets and to improve the performance of
marketing professionals, media buyers, publishers, PR professionals and researchers.
Pew
Research: Latinos Online (Mar 07)
NAA Fusion: Spanish Language Media
(Sept 06)
Interview
with Lilian Roman (Mar 06)
Why Spanish is Here to Stay (Jan 06)
Viva La Market Research (Apr 05)
Hispanic
Newspapers
Concepts
for Developing Spanish-Language Web Pages (NAA Fusion, Spring '05)
Opening New Publishing Doors (Spring '05)
Sampling
Pioneer Efforts (Spring 05)
Advertising
Dollars Targeting the Hispanic Market (Jan 05)
NAA Report:
The Latino Target: Strategies for Engaging The Hispanic Market
Newspapers across the country are beginning to develop products to attract
an Hispanic population growing in size and buying power. Their success is mixed,
but the stories all provide valuable insights. This digital report provides
case studies from eight newspapers that have launched publications targeted
at Hispanic audiences, from dailies to monthlies, in markets ranging from Dalton,
Ga. to Los Angeles. Each case study includes details on market conditions prior
to launch, the strategy behind each undertaking, the operational challenges
of managing a non-traditional newspaper operation and the outlook going forward.
The report also provides an overview of the Hispanic market in the U.S. and
a list of additional resources (PDF
– Federation ID required)
Q&A with
Sergio Salinas, San Antonio Express-News (Nov 04)
Q&A with
Anibal Torres, El Sentinel, Orlando (Oct 04)
Q&A with
Armando Boniche, Miami Herald (Sept 04)
Other Ethnic Media Resources
African
American Newspaper Directory
Diversity
Inc.
New America
Media
Target Market News |
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you would like an e-mail notification of future Growing Audience updates,
please send e-mail to Sally Clarke at