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NAA Resources
   
Circulation Page
Horizon Watching
NicheVoyager
The Digital Edge
Newspaper Audience Database


ASNE Resources
The American Editor New site!!
The Campfire Project

Resources

Audience Data and Media Usage

Ball State Middletown Media Studies
BLS: American Time Use Survey
Carnegie Corporation: Abandoning the News
Center for Media Research
Ketchum: National Survey of Women
Media Usage: A Generational Perspective
Pew Internet and American Life Project
State of the News Media 2005
U.S. Census Bureau Press Releases

Teen Market

Cultivate Teens by Catching their Eyes
Media in the Lives of 8-18 Year-Olds
Targeting Teen Consumers 2007
TeenPager: 10 Strategies to Target Teen Readers

Young Adult Market

Young People and the News (2007)
College Readership Resources
Connecting to Young Readers (Fusion)
Inside Higher Education 2006
Evolution of young Publications
Gannett Purchases Student Newspaper
Harris Interactive Trends & Tudes
How Gannett is Reaching Gen X
Power Users 2006
Yahoo!/Carat: Born to be Wired
young Intellingence: Trend Central

Hispanic/Ethnic Media

Portada Online
African American Newspaper Directory
Diversity Inc.
Hispanic Business
Marketing y Medios
New America Media
Pew Research: Latinos Online
Strategies for Engaging the Hispanic Market
Target Market News
Why the Spanish Language is Here to Stay


Digital Resources

Center for the Digital Future
ComScore Press Releases
Edison Media Research: The On-Demand Media Consumer
Grunwald: Children, Families and the Internet
Harris Interactive: Online News Usage Impact on Traditional Media
Online Publishers Association
Yahoo!: Disconnected: Life Without the Internet
Working Women and the Internet

 

 

 

 


Other Audience Resources

Readership Institute
Journalism.org: The State of the News Media
Media Center at API
New Voices
Online Journalism Review
Free Daily Newspapers
ContentBiz
Trendwatching.com

(NAA reports are in italics)

 




If you would like an e-mail notification of future Growing Audience updates, please send e-mail to Sally Clarke at sally.clarke@naa.org.