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Trade Bibliography
Below
you will find the full citations for the trade bibliography. Click on
any of the author listings to get a full annotated bibliography with
a link to a PDF of the article. (From the Donald J. Reynolds Institute
and the Missouri School of Journalism NAA partner site.)
2005 - 2004 - 2003 - 2002 -
2001 - 2000 - 1999 - 1998 -
1997 - 1996 - 1995
- Pre-1994 - No Date
2005
Abandoning the news: Is this
the most trusted anchorman in America? (2005, Spring). Carnegie
Reporter, 3(2). Retrieved August 20, 2005 from http://www.carnegie.org.
African American-themed shows are highly ranked by local people meters in Washington, D.C. and Philadelphia (2005, June 23). PR News Wire. Retrieved June 30, 2005 from Lexis-Nexis Academic.
Ages 25-54 dominate radio listeners in April (2005, June 22). Retrieved June 22, 2005 from http://www.comscore.com.
Alloy Media & Marketing. (2005). College Explorer. Retrieved August 15, 2005 from http://www.alloymarketing.com.
Anderson, D, & Rieser, W. (2005, May 16). Measured Steps. Adweek.
The Annie E. Casey Foundation. (2005, May). The transition to adulthood: Characteristics of young adults ages 18 to 24 in America. Population Reference Bureau, & Child Trends. Baltimore, MD.
Asian American Stats (2005). Retrieved September 16, 2005 from http://www.ameredia.com.
Attention news editors (2005, April 1). Canada News Wire.
Atkins, L.L. (2005). Newspapers must do a better job of reaching youth. Quill, 93(4), 42.
Baar, A. (2005, June 13). Study: Gap in Hispanic consumer behavior. Adweek, 46(24), p. 10.
Banks, C. (2005, February). Here come the bratty boomers. Ward's Dealer Business, 39(2), 40.
Bartlett, M. (2005, May 9). Generation X? So old school. The emphasis now is on the 'millennials.' Credit Union Journal, 9(18), p. 14.
Beckman, Kristen (2005, June 6). Gender, not age, defines interest in wireless data. RCR Wireless News, 20.
Boom to boom (2005, June 6). Ad Week. Retrieved June 10, 2005 from http://www.adweek.com.
Brown, M. (2005). Abandoning the news. Carnegie Reporter, 3(2). Retrieved June 15, 2005 from http://www.carnegie.org.
Bullekley, W. (2005, June 23). Marketers scan blogs for brand insights. The Wall Street Journal, B1.
Burns, E. (2005). Blogs continue to gain traction. ClickZ. Retrieved June 15, 2005 from
http://www.clickz.com.
Burns, E. (2005). Online is the destination for local news. ClickZ. Retrieved April 28, 2005 from http://www.clickz.com.
Burst! Media: Computer displacing other entertainment appliances (2005, July 28). Retrieved August 30, 2005 from http://www.burstmedia.com.
Burst! Media: Sells ads on blogs (2005, January 4) Adweek.
Caplan, E. (2005, May). "Brand loyalty: The importance of brand name may be slipping." Dealerscope, 47(5), 60.
Carton, S. (2005). IM marketing dos and don'ts. ClickZ. Retrieved June 15, 2005 from http://www.clickz.com.
Cauthorn, R. S. (2005, June). The keys to reviving the print newspaper. Ideas Magazine.
Center for Media Research. (2005, September 1). Web and satellite radio listeners are highly active consumers. Retrieved September 1, 2005 from
http://www.centerformediaresearch.com.
Chay, D. (2005, March 15). New segments of boomers reveal new mktg. implications. American Marketing Association Marketing News, p. 24.
Chura, H. (2005). Offerings hope to extend the 'Oprah effect'. Advertising Age, 76(10), S12-S13.
Cohen, H. (2005). Mobile marketing: Can you reach me now? ClickZ. Retrieved June 23, 2005 from http://www.clickz.com.
Consumer Intentions & Actions (CIA) (2005) Big Research. Retrieved September 16, 2005 from http://www.bigresearch.com.
Coupe, K. (2005, July). The I-podding of retail. Chain Store Age, 8(7), 42.
Curry, J. (2005, January 17). Looking back, looking cool. Mediaweek. Retrieved June 22, 2005 from http://www.mediaweek.com.
Darling, L. (2005). Interactive media measurement grows up: Applying traditional metrics to consumption of online radio, streaming video and Web site visitation. The 51st Annual ARF Convention and Trade Show: LivesSynovate Inc.
Davis, W. (2005, August 8). comScore: Blog visitors more affluent than average web users. Retrieved August 15, 2005 from Lexis-Nexis.
Davis, W. (2005, March 28). Universal finds blogger universe small, but big among young adults. Media Daily News.
Davis, W. (2005, July 28). Just an Online Minute. MediaPost.
Davis, W. (2005). Just an online minute . LATimes.com's brief wiki experiment. MediaPost. Retrieved June 20, 2005 from http://publications.mediapost.com/.
Dayparts, age & affluence influence Internet shopping patterns. Retrieved July 25, 2005 from http://www.karnellknowledge.com.
Debit card usage is growing in popularity. (2005, February 1). Retail Merchandiser.
De Lollis, B. (2005, February 24). Hotels loosen their ties for a younger crowd. USA Today, B1.
The Dierenger Research Group. (2005, April). How consumers use media to make local purchase decisions: Internet content is actively displacing traditional local retail advertising media. Retrieved June 25, 2005 from http://www.thedrg.com.
Direct mail helps increase in-store visits from customers; New Vertis customer focus study shows impact of direct mail on retail customers (2005, February 7). Business Wire. Retrieved June 19, 2005, from Lexis-Nexis.
Dolliver, M. (2005, February 28). At this rate, they'll be in the grave before they realize they got old. Adweek.
Dolliver, M. (2005, April 11). Podcasts become a national pastime. Adweek.
Downey, K. (2005, July 19). The new big thing in cable: Asians. Media Life.
Ebenkamp, B. (2005, August 22). Out of the Box: College Communications 101. Brandweek.
Echo Boom Young Adults (2005, April). Times & Trends. Retrieved on September 27, 2005 from http://www.infores.com.
Elkin, T. (2005, September 27). Media Usage Tops Consumers' Daily Activities. MediaPost.
Elkin, T. (2005, September 19). MediaPost. Retrieved on September 19, 2005 from http://publications.mediapost.com.
Elkin, T. (2005, July 6). Just an online minute . broadband jump. MediaPost. Retrieved July 10, 2005 from http://www.mediapost.com.
Elkin, T. (2005, May 27). Just an online minute... mobile radio/video. Media Daily News.
Elkin, T. (2005). Just an online minute. MediaPost. Retrieved June 23, 2005 from http://www.mediapost.com.
Emerson, J. (2005, April 26). Live from Ad:Tech San Francisco: Internet becoming the dominant mass medium. Primedia Insight. Retrieved June 7, 2005 from Lexis-Nexis.
The Ethnic Media in America: The Giant Hidden in Plain Sight (2005). New California Media. Retrieved September 16, 2005 from http://www.ncmonline.com.
Fadner, R. (2005, January 11). Young, rich, and wired; wealthy Gen X-ers rely on Internet. Media Daily News.
Fallows, D. (2005, January 23). Internet searchers are confident, satisfied and trusting - but they are also unaware and naïve. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
A fifth of online users who read newspapers now rely primarily on web editions, according to Nielsen/NetRatings (2005, June 16). Press release retrieved June 16, 2005 from http://www.netratings.com.
Finberg, H. I. (2005, September 25). Our Complex Media Day. Retrieved on September 27, 2005 from http://www.poynter.org.
Fitzgerald, M. (2005, April 13). J-prof: Chicago 'red' papers succeeding. Editor & Publisher. Retrieved June 25, 2005 from Lexis-Nexis.
Fitzgerald, M. (2005, April 20). Carnegie study: Young adults are 'abandoning' papers. Editor & Publisher. Retrieved June 25, 2005 from Lexis-Nexis.
Fitzgerald, M. (2005, May 25). Honk if you want young readers. Editor & Publisher. Retrieved June 15, 2005 from Lexis-Nexis.
Follow the reader (2005, May 20). PR Week. Retrieved June 7, 2005 from Lexis-Nexis.
Fox, S. (2005, February). Online banking jumps 47% in two years. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
Frazier, M. (2005, July 25). Gap tries on iTunes, musicians to lift sales. Advertising Age, 76(30). Retrieved September 14, 2005 from Ebsco Business Source Premier Publications.
Gard, L. (2005, January 31). Free press gets a whole new meaning; Giveaway papers are attracting younger readers and bringing in new advertisers. Business Week, p. 74.
Generational differences denote differing buying behaviors, per Mark Levit (2005, March 31). Yearbook of Experts (R) News Release Wire. Retrieved June 22, 2005 from Lexis-Nexis.
George, L. (2005, March 21). Commuter dailies look for elusive young readers. Maclean's.
George, L. (2005, March 21). Light, bright and free. Maclean's, 42. Retrieved September 7 from Ebsco Business Source Premier Publications.
Goldenberg, B. (2005, May 1). The consumer of the future: the www generation crosses three generational cohorts. CRM Magazine, 9(5), 22.
Grady College (2005, July 6). Retrieved June 20, 2005 from Google.com.
Gregory, S. (2005, February). Diapers for fatima: Everyone wants to own the booming Hispanic market. Procter & Gamble can offer some lessons. Time, B6.
Hanford, D.J. (2005, July 27). Long-term success of e-tailers will hinge on echo boomers. The Wall Street Journal. Retrieved September 18, 2005 from Factiva.
Hanlon, R. (2005, June). Singing to a musical youth: Warner Music's Rob Hanlon looks at how the music industry keeps on top of marketing and why non-music brands should take note. Brand Strategy, 54-55.
Hanrahan, T., & Fry, J. (2005). Extra, extra! From stone tablets to Tom-and-Katie blogs, a bullish take on the evolution of news. The Wall Street Journal, Retrieved June 20, 2005 from Lexis-Nexis.
Harrison, L. H. (2005, May 17). 18- to 34-year-olds, low earners tops among job-hoppers. Retrieved June 10, 2005 from http://www.yubanet.com.
Hoover, E. (2005). Student carry lower credit-card balances. The Chronicle of Higher Education. Retrieved June 3, 2005 from http://www.chronicle.com.
How to market to a new demographic segment: Twixters. (2005, June). ABA Bank Marketing, 37(5), 5.
Hoy Releases Research on Hispanic Media Habits (2005, Sept. 23). Retrieved on September 24, 2005 from http://www.prnewswire.com.
Information Resources Inc. (2005, April). Echo boom young adults. Times & Trends. Retrieved September 7, 2005 from http://www.gmabrands.com
Irvine, M. (2005, August 17). Teens migrate to entertainment weeklies. Hollywood Reporter. Retrieved September 18, 2005 from Factiva.
It's there in black and white . . . . (2005, June 24). ANA Print Advertising Forum. Retrieved July 5, 2005 from http://www.ana.net.
Jekielek, S., & Brown, B. (2005, May). The transition to adulthood: Characteristics of young adults ages 18-24 in America. Population Reference Bureau. Retrieved June 25, 2005 from Lexis-Nexis.
Johannes, A. (2005, May 3). Subway hires alloy for teen campaign. Direct Magazine.
Jones Lang LaSalle Retail Co. (2005, June). When cohorts collide, 1-5.
Retrieved August 31, 2005 from Ebsco Business Source Premier Publications database.
Kaiser Family Foundation Study. (2005, March). Generation M: Media in the lives of 8-18 year-olds. Retrieved August 13, 2005 from http://www.kff.org.
Kaplan, D. (2005, May 6). Teens with cell phones dial up more media. Media Daily News.
Kennedy, A. (2005). What clicks with web searchers. Retrieved July 26, 2005 from http://searchenginewatch.com.
Kincaid, J. (2005, April 3). Many young adults find it hard to save. The Roanoke Times.
Kingdon, M. (2005). Gaming isn't child's play. ClickZ. Retrieved July 27, 2005 from http://www.clickz.com.
Kromer, G. R. (2005). Marketing looking for greater advertising ROI feel pressure of consumer multitasking. Radio Ink. Retrieved June 20, 2005 from http://www.radioink.com.
Labi, S. (2005, June 19). Reckless and ready to spend up - New research shows today's 20-somethings are nothing like their parents. Sunday Telegraph (Sydney, Australia), 65.
Lamers, J. (2005, February). Special-Interest newspapers: A source of inspiration for general-interest newspapers? Ideas Magazine. Retrieved June 27, 2005 from http://www.inma.org.
LatinBuzz subscription 6-months of e-newsletter highlights. Burson-Marsteller U.S. Hispanic Group, public relations agency. Retrieved July 28, 2005 from Google.com.
Lazaroff, L. (August, 5, 2005). Hispanic Media Turning to English. Chicago Tribune. Retrieved August 27, 2005, from http://www.hispanicbusiness.com.
Leading research firm urges newspapers to combine print/online numbers (2005). Editor & Publisher. Retrieved June 23, 2005 from http://www.editorandpublisher.com.
Lenart, A., Madden, M., & Hitlin, P. (2005, July 27). Teens and technology: Youth are leading the transition to a fully wired and mobile nation. Pew Internet & American Life Project. Retrieved Sept. 22, 2005 from http://www.pewinternet.org.
Loechner, J. (2005, July 19). Pointed findings for dealing with multicultural marketing. Retrieved July 21, 2005 from http://www.mediapost.com.
Loechner, J. (2005, January 20). Two million virtual tourists a day on the Internet. Media Daily News. Retrieved June 10, 2005 from http://www.mediadailynews.com.
Lynn, M., & Weil, V. (2005). Consumer connection and media involvement: The role media plays in American's daily lives. In the proceedings of the 51st Annual Advertising Research Foundation Convention and Boutique Expo: re-Think 2005! (pp. 139-162). New York: Advertising Research Foundation.
Madden, M. (2005, June). More than half of Internet users seek do-it-yourself information online. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
Mandese, J. (2005). As ad spending grows 'tepid,' agencies grow neutral, less dependent on traditional media. MediaPost. Retrieved June 23, 2005 from Lexis-Nexis.
Mandese, J. (2005). Arbitron: Younger people cut the cord, become cell phone-only users. Media Daily News. Retrieved June 24, 2005 from http://publications.mediapost.com.
Marcano, C. (2005). U.S. census validates Hispanics as fastest growing consumer group. Marketing Y Medios. Retrieved June 23, 2005 from http://www.insidebrandedentertainment.com.
Marketing to the Hispanic language split. (2005). Retrieved August 13, 2005 from http://www.ipsos-ideas.com.
Marketing to moms today requires understanding different generations. (2005, July). Home Accents Today, 20(8), S20.
Marketing Sherpa. (2005, August 23). How to turn your print ads into a truly cool microsite - Keds' Mischa Barton revamp. Retrieved September 7, 2005 from http://www.marketingsherpa.com.
Market research study finds race matters when African Americans shop (2005, July 7). Business Wire. Retrieved August 30, 2005 from Lexis-Nexis Academic.
Martin, M. (2005, September 21). The ASAP Generation? Poynteronline.
Mas musica TeVe network connects with 18-34 year old Hispanic viewers, says new Nielsen study; first-ever study of the network reveals high viewership rates among advertising's most coveted demographic (2005, May 5). PR Newswire. Retrieved June 27, 2005 from Lexis-Nexis.
McFarlane, C. (2005, June 6). Generation profiler sizes us up; everyday habits linked to when we were born. Telegram & Gazette, B1.
McGann, R. (2005). Generation Y embraces SMS. ClickZ. Retrieved June 23, 2005 from http://www.clickz.com.
Mello J. P., Jr. (2005). Marketer captures eyeballs with screensavers. Retrieved June 23, 2005 from http://www.CRMBuyer.com.
Mermigas, D. (2005). Personalized media changes adoption. Hollywood Reporter. Retrieved July 19, 2005 from Lexis-Nexis.
Mindich, D. T. Z. (2005). Tuned out: Why Americans under 40 don't follow the news. Oxford University Press.
Moog, M. (2005). Consumer requested marketing and the emergence of lead generation marketing. IAB. Retrieved July 10, 2005 from http://www.iab.com.
Moran, M. (2005, February 1). Grading the generational curve. Gourmet Retailer, Retrieved June 10, 2005 from
http://www.insidebrandedentertainment.com.
Morgan, D. (2005, June 16). Newspapers: Playing defense won't be good enough. Media Daily News. Retrieved June 16, 2005 from http://publications.mediapost.com.
Morrisey, B. (2005). Blogs growing into the ultimate focus group. Adweek.
http://www.adweek.com.
Morrissey, B. (2005). NYTimes.com to charge for some content. Adweek. Retrieved July 15, 2005 from http://www.adweek.com.
Morrissey, B. (2005, June 6). RSS feeds becoming hot real estate for online ads. AdWeek. Retrieved July 18, 2005 from Lexis-Nexis.
Motoring online. (2005, April 2). The Economist. Retrieved September 7, 2005 from Ebsco Business Source Premier Publications.
Mutter, A. D. (2005, April/March). Whose fault? Columbia Journalism Review, Letters section, p. 4. Retrieved June 19, 2005 from Lexis-Nexis.
NAA Harris Report. (2005, May). Trends & Tudes. Retrieved August 7, 2005 from http://www.harrisinteractive.com.
NAA's Newspaper Audience Measurement Index shows newspaper readership remains strong in top 50 markets. (2005, April 19). PR Newswire. Retrieved June 7, 2005 from Lexis-Nexis.
Nearly 22 million men watch TV in unmeasured, out-of-home locations each week; up 21% from previous year (2005, May 16). PR Newswire.
Negron, E. (2005). Why Gen Y? Newspapers have three years to get it right. Retrieved on September 17, 2005 from http://www.mediamanagementcenter.org.
New entertainment section attracts young readership (2005, February). Ideas Magazine. Retrieved June 27, 2005 from http://www.inma.org.
New graffiti bridges worlds for cell user (2005). Retrieved July 25, 2005 from http://www.cnn.com.
New Media Influences African Americans and Hispanics More Than Whites for Product Purchases (2005, August 4). Big Research. Retrieved Sept. 16, 2005 from http://www.bigresearch.com.
New reader institute study delivers roadmap to boost newspaper reading with key 18-to-24-year-old audience (2005). Press release retrieved September 1, 2005 from http://www.naa.org.
Newspaper Association of America. (2005, May 11). Online newspaper readership continues to rise: Nielsen//NetRatings data shows nearly one in three web users visit newspaper Web sites; up 3.1% in March. Retrieved June 19, 2005 from http://www.naa.org.
Nielsen: 21% of newspaper readers transfer 'preference' to online (2005). Editor and Publisher. Retrieved June 16, 2005 from http://editorandpublisher.com.
Nielsen Media Research: African Americans (2005). Retrieved on September 17, 2005 from http://www.nielsenmedia.com.
Nielsen Media Research: Hispanics (2005). Retrieved on September 16, 2005 from http://www.nielsenmedia.com.
Nielsen//NetRatings reports June 2005 online advertising spending: General community Web sites capture fastest growing sector in estimated online revenue (2005, July 12). Press release retrieved July 20, 2005 from http://www.nielsen-netratings.com.
Nizen, D., & Weintraub, F. (2005, April). Free dailies bring younger readers back to newspapers. Ideas Magazine. Retrieved June 27, 2005 from http://www.inma.org.
Nonprofit readership rates go up: Vertis (2005, January 25). Direct Magazine.
O'Malley, G. (2005, September 16). TV's new promotional strategy: Blogs. Retrieved September 16, 2005 from http://publications.mediapost.com.
One-third of online young adults prefer Internet for news (2005, May 10). Media Daily News.
Online newspaper readership continues to rise: Nielsen//NetRatings data shows nearly one in three web users visit newspaper Web sites; up 3.1% in March (2005, May 11). PR Newswire.
OPA study probes psychology of online experience (2005). Retrieved July 25, 2005 from http://www.marketingvox.com.
Palser, B. (2005, February/March). News à la carte. American Journalism Review, 27, p. 58.
Pa. paper is first in U.S. to publish both broadsheet and compact. Editor & Publisher (2005, May 25). Retrieved June 23, 2005 from Lexis-Nexis.
Parker, P. (2005). The great RSS reader bandwagon. ClickZ. Retrieved July 25, 2005 from http://www.clickz.com.
Peneberg, A. (2005, August 25). One Device to Rule Them All. Retrieved August 25, 2005 from http://www.wired.com.
Pew Internet & American Life Project. (2005). Internet: The mainstreaming of online life. Retrieved July 15, 2005 from http://www.pewinternet.org.
Pew Internet & American Life Project (2005). Teens Access the World At Will.
Piper Jaffray completes 9th bi-annual 'taking stock with teens' national study of Generation Y shopping behavior and brand preferences. (2005, April 8). PR Newswire. Retrieved September 18, 2005 from Factiva.
Pock, J. T. B. (2005, January 14). How Gen X can survive the era of consumerism. Berhad Business Times (Malaysia), 7.
Pondel, E. (2005, March 13). Aging boomers may eschew consumerism, but their collective sensibility is becoming a hot marketing opportunity. The Daily News of Los Angeles, Valley Edition, B1. Retrieved June 19, 2005 from Lexis-Nexis.
Posner, R. A. (2005, July 31). Bad News. The New York Times.
Print media are more effective than TV for reaching influential AmericansR, according to new research from NOP World (2005, February 14). Press release retrieved September 2, 2005 from http://www.nop.co.uk.
Profound shifts in family dynamics, priorities underway among Hispanic, African American consumers; Yankelovich unveils 2005 MONITOR multicultural marketing study (2005, July 6). Business Wire. Retrieved August 30, 2005 from Lexis-Nexis Academic.
Rainie, L. (2005, April). More than 6 million American adults have listened to podcasts. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
Rainie, L. (2005, June). 16% of Internet users have viewed a remote person or place using a Web cam. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
Rainie, L. (2005, June). One in twelve Internet users participates in sports fantasy leagues online. Pew Internet & American Life Project. Retrieved August 17, 2005 from http://www.pewinternet.org.
Readership Institute. (2005). Reinventing the newspaper for young adults. Retrieved June 25, 2005 from http://www.readership.org.
Rose, B., & Leuski, J. (2005). Internet and multimedia 2005: The on-demand media consumer. Study by Arbitron/Edison Media Research. Retrieved August 25, 2005 from http://www.edisonresearch.com.
Rose, F. (2005). ESPN thinks outside the box. Retrieved August 27, 2005 from http://www.wired.com.
Saba, J. (2005). Panel at E&P conference discusses attracting the youth demo. Editor & Publisher. Retrieved June 25, 2005 from Lexis-Nexis.
Saba, J. (2005, April 20). NAA study: Readership declines in 2004. Editor & Publisher. Retrieved June 25, 2005 from Lexis-Nexis.
Scarborough Research (2005, September 27). Emerging Latino Markets in the U.S.: How to Find and Target the Complex Hispanic Consumer in Emerging Markets.
Schmelzer, R. (2005, February 14). Raunchy ranch. Adweek. Retrieved June 25, 2005 from Lexis-Nexis.
Seelye, K. (2005, September 14). AP fashions a news feed for the young. The New York Times. Retrieved September 14, 2005 from http://www.nytimes.com.
Shields, M. (2005). 50-plus boomers embrace the web. Adweek. Retrieved June 25, 2005 from http://www.adweek.com.
Simmons Market Research Bureau. (2005). How to capture the attention of Hispanic consumers: Study shows advertising in Spanish builds company loyalty, respect, and influences purchasing decisions. Fort Lauderdale, FL.
Sims, J. (2005, January). Building readership lifecycles with young readers. Ideas Magazine. Retrieved June 27, 2005 from http://www.inma.org.
Sinclair, L. (2005, June 9). Amusing content will grab the young. The Australian, M17. Retrieved June 19, 2005 from Lexis-Nexis.
Skoloda, K. (2005). Top of mind: Reaching out to today's 'multiminding' woman. Brandweek. Retrieved July 25, 2005 from http://www.insidebrandedentertainment.com.
Smith, S. D. (2005). ANA: Publishers need to innovate. Media Week. Retrieved July 26, 2005 from http://www.insidebrandedentertainment.com.
Smith, W. (2005, July 27). Gainesville's blacks divided on new community paper. Orlando Sentinel. Retrieved August 30, 2005 from Lexis-Nexis Academic.
Smothers, S. (2005, May). Emphasizing "experience" to lure young readers. Press release retrieved June 19, 2005 from http://www.naa.org.
Sprite, MSN target youth with DJ Lists 'The Scenario' lets users send music clips via instant messaging. (2005, March 28). Adweek. Retrieved September 7 from Lexis Nexis.
Star maintains unrivalled lead in all readership categories; 2004 NADbank results underline the Star's stability as the market leader (2005, April 1). Canada News Wire, Domestic News section. Retrieved June 19, 2005 from Lexis-Nexis.
Steinberg, B., & Lawton, C. (2005, July 19). TV news outlets revamp Web sites: CBS, CNN aim to obtain young viewers, broader ads with on-demand video. The Wall Street Journal, B4.
Stewart, J. (2005, May 31). Marketing theory defines six generations of Americans spanning century. The Frederick News-Post. Retrieved June 25, 2005 from Lexis-Nexis.
Stoll, M. (2005). The free tabloid that wasn't: East Bay's aborted daily flash. Retrieved June 30, 2005 from http://www.gradethenews.org.
Study says average ''Generation Y'' consumer has $2,000 of entertainment stored on digital devices; survey shows majority of consumers wants 2-3 times more digital storage than they currently have." (2005, September 2). Business Wire. Retrieved September 18, 2005 from Factiva.
Study: Teens, boomers disagree about P2Ps Shankar Gupta (2005). Media Daily News. Retrieved June 25, 2005 from Lexis-Nexis.
Study: Teens with mobiles more likely to go online daily (2005, May 6). Media Daily News. Retrieved June 11, 2005 from Lexis-Nexis.
Teens and Newspapers: 10 Surprises (2005). Newspaper Association of America.
Teens are truly "born to be wired" (2005, February). Retrieved on September 5, 2005 from http://www.findarticles.com.
Teens tackle cybersecurity and Internet safety at UCSD summit. Retrieved June 15, 2005 from http://www.microsoft.com.
They've already heard all the B.S. (2005, March 9). Retrieved August 13, 2005 from http://www.maynardije.org/.
Time-use survey- first results announced by BLS (2005). Press release retrieved July 15, 2005 from http://bls.gov.
Tomases, H. (2005). Blog advertising: Right for you? ClickZ. Retrieved July 25, 2005 from http://www.clickz.com.
USA: Former vice-president Al Gore to launch TV channel for young viewers (2005, April 5). BBC Worldwide Monitoring. Retrieved June 10, 2005 from Lexis-Nexis.
U.S. Census Bureau (2005, September). Facts for Features. Retrieved September 16, 2005 from http://census.gov.
Venice, D. L. (2005, March 15). Pick up the pieces; Companies target lifestyle segments of Hispanics. American Marketing Association Marketing News, p.13.
Vogt, M. E. (2005). Kids and media: More multitasking. Reading Today, 22(5), 7-8.
Wasserman, T. (2005). Closing the generation gap. Adweek. Retrieved June 30, 2005 from Lexis-Nexis.
Weisman, R. (2005, August 18). Akamai will track usage of Net news. The Boston Globe. Retrieved August 18, 2005 at http://www.boston.com.
Wendover, R.W. (2005, August). From Ricky and Lucy to Beavis and Butthead. Agency Sales, 35(8), 36
Wentz, L. (2005, July 18). Study: U.S. Hispanic Consumers Love to Shop. http://www.adage.com.
Wentz, L. (2005, May 2). Multicultural? No, mainstream: Project 2050, other Hispanic hotshops lead the revolution. Ad Age, p. 3.
Wetzstein, C. (2005, April 12). Generation Y embraces choice, redefines religion. The Washington Times, A1.
Why it's difficult for marketers to reach women 25 to 54: 58% report they have 'much more' on their minds today than five years ago (2005, March 15). Ketchum. Press release retrieved September 2, 2005 from http://www.ketchum.com.
Women rule (2005, June 23). Retrieved June 23, 2005 from http://www.mediapost.com.
Wuebben, J. (2005, June 22). The future of advertising. Web Pro News. Retrieved June 25, 2005 from http://www.webpronews.com.
Zanoni, C. (2005, February 3-9). Mainstream newspapers still lag behind ethnic press in attracting Black and Latino readers. The New York Amsterdam News, 6.
[Return to top]
2004
For
18- to 34-year-olds with broadband, content is king; new online publishers
association report reveals the impact of broadband on the Internet activities
of 18- to 34- year-olds (2004, June 3) Business Wire.
Retrieved June 23, 2005 from Lexis-Nexis.
2004:
The year of generation x; expert sees 'seismic shift' in the political,
social and cultural landscape as Baby Boomers recede from view, Gen X
takes leadership (2004, December 7). PR Newswire.
Advergaming's
big Moment? (2004, January 28). Electronic Gaming Business,
2(2).
An
analysis of content in 52 U.S. daily newspapers (2004, July).
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Fadner, R. (2003). Where have all the young men gone? Increasingly, it's video games. |
